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|Prosiebensat.1 and Discovery Partner on Next Generation OTT / Mobile Service in Germany|
- Pioneering new service combines Discovery's DMAX and TLC with 7TV app
Munich – 2 May 2017. ProSiebenSat.1 and Discovery Communications today announced plans toexpand Germany's mobile video and OTT marketplace through an enhanced streaming joint venturepartnership for their brands in Germany. The 50/50 JV will bring German viewers more options andbetter quality to enjoy their favorite content and shows from ProSiebenSat.1, Discovery and eventually other content partners.
At launch, the streaming service will bring together the seven channels included in ProSiebenSat.1'scurrent 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold andkabel eins Doku, along with Discovery's free-to-air German channels DMAX and TLC. Theenhanced streaming service will initially be delivered to consumers under the 7TV brand using its appand underlying technology platform, and then further technology enhancements are planned by thepartners to ensure the most robust viewing experience. ProSiebenSat.1's leading media house,SevenOne Media, will take an active role in selling the JV's digital ad inventory. ProSiebenSat.1 andDiscovery anticipate the enhanced streaming service will debut later this year, pending customaryreviews and closing conditions.
The streaming OTT service is a first step in this partnership that will also see the creation of a broaderOTT platform, which will include other channels and content from Discovery and eventually othercontent partners. ProSiebenSat.1 and Discovery welcome discussions with other media companies toinclude their content on the platform and to join the venture.
The partners are also pursuing strategies to deepen their sports content through the JV, includingpackaging the 7TV service with Discovery's direct-to-consumer Eurosport Player app. Recently,Discovery's Eurosport business secured premium sports rights for the German market,including Bundesliga soccer, beginning this August, and the Olympic Winter Games PyeongChang 2018.
Christof Wahl, Chief Digital Entertainment Officer of ProSiebenSat.1: "This initiative with DiscoveryCommunications is an important step forward which will allow us to develop top technology and overtime include additional channels. Our viewers will benefit from an enhanced, premium range of content."
Jean-Briac Perrette, President and CEO of Discovery Networks International: "We are committed tobringing our strong brands and loved content to every person, on every platform, and working withthe best partners across Europe to deliver on that promise. Germany is a priority market for us andpoised for new growth fueled by our recent investments. We are excited to be partnering withProSiebenSat.1 and eventually other media groups to provide German fans with a robust offering oftheir favorite content."
The 7TV app, which offers viewers an extensive library of free video library content as well as livestreams of ProSiebenSat.1's free TV channels, has already received approximately six milliondownloads since launching in 2014. Both partners are expected to provide the joint venture platformwith significant marketing and promotion, in addition to the JV's own marketing efforts to driveaudience. A search process for a chief executive to lead the joint venture is currently underway.
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